Maserati Customer Journey Series

07-11-2018 Exclusive News
 

The iconic Italian luxury car Maserati in collaboration with Azimut Yachts Thailand, the sole authorized dealer of Italy’s renowned, award-winning Azimut Yachts, hosted a bespoke lifestyle experience exclusively for the elite VIP customers of both brands in Pattaya recently.

 

Under the theme ‘From The Road To The Ocean’, the luxurious weekend in Pattaya was part of the ‘Maserati Customer Journey Series’ campaign to enhance the profile of an exclusive range of Maserati car models in Thailand, namely, the luxury sedan Maserati Ghibli 350hp,the luxury SUV Maserati Levante Diesel and Levante S 430HP as well as to provide to VIP customers a once-in-a lifetime experience on the iconic Azimut 66 Flybridge or the mid-size Italian long range Azimut Magellano 43, the latest model to have arrived in Thailand.

“This event is in line with Maserati's marketing strategy and policy to continue to create a positive customer experience – and what better brand to team up with than another iconic Italian ‘legend’ like Azimut Yachts”, said Piyathep Siwakas, General Manager of Maserati Thailand under Master Group Corporation (Asia) Co., Ltd. (MGC-Asia).

 

Maserati Customer Journey Series

 

“Life is a movie. Guests can write their own romance with the Maserati Ghibli 350hp boasting race-bred power wrapped in lavish elegance. And they would certainly be impressed by the Ghibli’s distinct Maserati DNA which combines the performance capabilities of a coupe with the luxurious style of an executive sedan – making inspirational motoring an everyday experience, whatever the distance”, continued Piyathep. “The Maserati Ghibli is named after an African desert wind – a perfect name for a hot, Italian sedan such as the Ghibli”.

 

Maserati Customer Journey Series

 

“As regards the Levante, the Maserati of SUVs, apart from the appealing exterior, the interior offers stunning red leather seats and door panels, suede roof-linings and metal finish for the pedals amongst other outstanding features”, added Mr. Piyathep. “The Maserati Levante meets every need when it comes to comfort, convenience and driving experience”.

 

Maserati Customer Journey Series

 

Regarding the ‘Ocean’ portion of the exclusive guest experience, Chanyo Manakulswasd, Operations Director of Azimut Yachts Thailand under MGC Marine (Asia), Co., Ltd., said, “Azimut Yachts are known to be one of the most coveted brands in the world for designer yachts and lauded for their superior Italian craftsmanship and technology.

 

Maserati Customer Journey Series

 

The Azimut 66 Flybridge, which has become a legend since its launch in 2016, provides hi-tech luxury at a fingertip, e.g., electronic power steering system (the first to be installed on a boat in this class anywhere in the world) which offers a sensation of driving a top of the range sport car. Additionally, the use of pure carbon fibre, another first, enhances on board comfort, allowing volumes and surfaces to be increased in size while maintaining excellent dynamic stability. The interior design also fully reflects Azimut 66 Flybridge’s iconic Italian heritage.

“For those who prefer a smooth and comfortable boating experience, without haste, the mid-size Italian long range Azimut Megellano 43, would be the obvious choice”, added Chanyo. “This model is the newest addition to the Magellano Collection known for its excellent cruising range in a modern and Italian take on the traditional trawler.”

 

Maserati Customer Journey Series

 

The VIP customers were taken on an exhilarating, 45-minute sea trial on board Azimut Yachts from the Ocean Marina Yacht Club in Pattaya where the luxurious Azimut Lounge is located; followed by test drives or first-hand experience with the Maserati Ghibli 350hp and Maserati Levante Diesel and Levante S models at Renaissance Pattaya.

 

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