Elite Plus Magazine : Marketing Mind

Cultivating Readership, Protecting Rights

As organizers of the Kuala Lumpur International Trade and Copyright Centre, part of the KL International Book Fair in May, Perdanan Kota Buku aims to put Malaysian content on the international map

GIVING CREDIT WHEN IT'S DUE

Bangkok Bank senior vice-president Shoke Na Ranong on guiding the company's credit card division through the economic downturn

The Literary Magnate's Legend

Reviewing the journal of a captivating go-between in publishing industry

Marut Buranasetkul, president and CEO of Oishi Group, speaks on why a clear product identity, an intelligent regional investment strategy and strong teamwork will help re-establish the restaurant and beverage brand as the market leader

RIDING AHEAD OF THE CURVE

The president and CEO of Inter-Media Consultant, Kwanchai Paphatphong, speaks about publishing, motor expos and the coming demands and opportunities of the AEC

MEETING THE HEALTH CARE NEEDS OF THAILAND AND THE WORLD

Bumrungrad International Hospital has been at the forefront of efforts to place the Kingdom on the global medical tourism map, and it continues to evolve and grow as the industry changes

Marketing Mind

December 2015 / January 2016

THE LIVELY RIGHTS MARKET OF THE LITERARY WORLD

An agent with over 50 years in publishing explains why the modern writer needs representation to succeed in a volatile business