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COVER STORY“I hope they understand that this content business is unique in that it takes more time to create than other businesses”it available in e-book formats and on the web.Tabon Books is already a leader in Korea’s quickly growing e-publishing industry. The company has managed to attract high-profile clients such as the Chicago-based World Book and Bangkok-based Praphansarn.“I encourage governments to use my e-publishing platform to allow children in remote areas to learn and access online content,” he said. “I’m happy to donate to libraries to give better opportunities for children. I will keep on investing in and promotingthis technology, because personally I believe children’s content should always be provided for. It is the APPA’s next target.”Despite the opportunities in the industry, business developers need to be patient with the pace of progress. It takes time for people to see how content can be turned into business. “I hope they understand that this content business is unique in that it takes more time to create than other businesses. At first it might not be easy to see how it can grow. But when it grows, I’m certain that Asia willbecome the centre of cultural business in the world.”Mr Yang won’t wait for business- people to come round to the idea. Next year the APPA will launch the first content fair in Korea.“It will be the first type of trade fair for the business of content,” he said. “So let’s try to get more passion from each country, and people in the West and the world will pay more attention to the region.”The Asia-Pacific Publishers Association (APPA) is an association of book publishers of 16 active member-countries composed ofAustralia China Japan Pakistan South Korea VietnamBangladesh India Malaysia Philippines Sri LankaBrunei Darussalam Indonesia Mongolia Singapore Thailand8 Elite+