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interviews. Today, 20% of their clientele are in the under-40 age group.But while most investors operate according to a high-risk, high-return principle, Keeradit believes in “high-knowledge, high-return”, whereby an investor’s guarantee to success is his knowledge of the field. Keeradit himself entered the world of gold investment at a relatively young age. He now studies the market daily and limits all his investments to gold. As a broker, he downplays the emphasis on price and stresses proper education. In today’s volatile market, his first priority lies in equipping his clients with the proper tools to survive.The Indiana University graduate says his work philosophy was found in the unlikeliest of places. Once or twice per week, after a long day at work, the executive entertains himself with a game of badminton. The pastime hasBut while most investors operate according to a high-risk, high-return principle, Keeradit believes in “high-knowledge, high-return”always been encouraged within the family, and Keeradit competed throughout high school and university during domestic and international tournaments. “You definitely learn how to win and you learn how to lose,” he says. “You learn from your successes. And you accept responsibility for your failures.”His leadership style, however, was honed on the football pitch. “Football is about teamwork,” says Keeradit. “I could be better than Cristiano Ronaldo, but I cannot make my team win. We have to work together as a team. If we succeed, we will succeed together. If we fail, we will fail together.”Within a few decades, MTS Gold Group has grown from a companyof fewer than 30 employees to one with a workforce 10 times that. Once it becomes a listed company, the number of employees is likely to surpass 500. Keeradit knows this means the building of a strong middle management. But the task requires much more than an impressive salary. As part of their employment, MTS staff receive training in areas such as customer service, anger management and ISO policies to help enhance their skill set.“We want to make them happy here,” he says. “The new generation is very fast-moving and short- tempered. They need someone to discuss things with.” Keeradit has his own methods of inspiring trust. Early in his career he served under variousElite+ 23