Page 21 - ELITE PLUS MAGAZINE VOL4
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NEW WAVE EXECUTIVE by Manta Klangboonkrong|VENTURING FROM BOOKSHOPSINTO THE CLASSROOMKim Jongsatitwattana describes Nanmeebooks’ diversification from traditional publisher to overall content and learning service providerI n the new digital era where books are being replaced by computer and tablet screens, Nanmeebooks, Thailand’s leading publisher and bookseller, came up with some strategies to compensate for a decline in its core business by diversifying and offering more to its customers.In an interview with Elite+, Kim Jongsatitwattana, Nanmeebooks’ deputy managing director and part of a new generation of management, describes the benefits and challenges of being a content providing trailblazer in Thai publishing.


































































































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