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CONTENTSCOVER STORY:Adapting Your Business to the AEC ICC International’s regional growthLIFESTYLE:Portrait of a National ArtistChamaiporn Sangkrajang, author and critic4 42INVESTMENT FORECAST:ELITE HEALTH:SMEs to the RescueSmaller businesses to drive the new economyRevitalize with Food Supplements Nutrients to improve your quality of life10COUNTRY PORTRAITChina’s Shift to Soft PowerThe AEC will be key to the New Silk Road48DIPLOMATIC AFFAIRS: Ambassador Nguyen Tat Thanh14NEW WAVE EXECUTIVE:Print Media in a Digital WorldAmarin’s multiple approaches to contentVietnam and Thailand, partners in ASEAN19LEISURE GUIDE:52REFLECTIONS OF MY LIFE: On an Aimless CoursePart 2 of a harrowing jungle journeyThe Virtuous CycleBangkok’s unexpected bicycling boom58ELITE MUSIC:An Evening with Tabitha KingThe soulful vocalist’s career on tour24MARKETING MIND:Bumrungrad International Hospital Meeting the demands of modern health care62PHOTO ESSAY:The Colours of Singapore Merlion-hearted hub of ASEAN30ELITE ADVENTURE:In Search of the Big FiveOn safari with Africa’s photogenic beasts6834IMPRINT:PUBLISHER AND DISTRIBUTOR:EXECUTIVE EDITOR: EDITOR:ASSISTANT EDITOR: EDITORIAL STAFF: ALLIANCE:PRINTED BY:ELITE CREATIVE CO.,LTD.222 BUDDHAMONTOL 2 RD. SALADHAMMASOPTAWEEWATTANA BANGKOK 10170, THAILAND.TEL. 662 448 0312, 662 448 0658-9 FAX: 662 448 0393E-mail: elitemagazine@praphansarn.com http://www.praphansarnasia.comARTHORN TECHATADAEZRA ERKERPIMSUDA NATEDAO, PHNOM TIENSUWAN, NUCHANARD KRENGSILLATHUM PRAPHANSARN PUBLISHING CO.,LTD.MAISON FILM & PRODUCTION CO.,LTD.PERFECT PRINTS AND ADVERTISING CO.,LTD.