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PTT is planning a $22 billion investment in a refinery and petrochemical complex in central Vietnam, while Vikrom Kromadit, CEO of Amata Corp, which built industrial complexes in Bien Hoa and Dong Nai in southern Vietnam over the past 20 years, is now planning another $5 billion complex in the north-eastern province of Quang Ninh. Other leading Thai investors include Charoen Phokphand (CP) and Siam Cement Group, while an increasing number of small and medium-sized companies have begun to gain a foothold.Ambassador Thành said the “Made-in-Thailand” label is gaining traction among Vietnamese. “Our consumers tend to diversity their tastes, buying items from various countries. At present there are more and more people interested in Thai products, which offer good quality and affordable prices.”There is room for more Thai investment in the retail and serviceindustries, among others. Ambassador Thành believes Vietnam can learn from Thailand in sectors where Thais excel, such as small-scale farming and food processing.In June 2013, Nguyễn Phú Trọng,secretary-general of the central committee of Vietnam’s Communist Party, visited Thailand to launch the strategic partnership. Prime Minister Prayuth Chan-o-cha visited Vietnam in November last year and oversaw theElite+ 55