Page 15 - ELITE PLUS MAGAZINE VOL4

Societal Attitudes and Perceptions in the Asia-Pacific & South Asia Region 2012CountryChinaKorea Pakistan TaiwanSource: GEM 2012 Thailand and Global Adult Population Survey.abilities. This is one of the reasons why female entrepreneurs tend to keep their businesses small.Despite their entrepreneurial spirit and eagerness, 93 per cent of women entrepreneurs operate with no innovation, according to the study. They simply copy models and formats from successful businesses. The GEM survey points out that micro- and small businesses in Thailand have 90 per cent of their customers in the country, thanks to a thriving domestic market, while medium to bigger businesses enjoy more international activities.If Thai entrepreneurs wish to thrive in the AEC or global markets, improvements in key areas could boost their potential, such as being more79.8 68.1 50.8 82.5innovative and technology-oriented and creating more extensive networks locally, regionally and internationally.Recommendations are also directed at government policies, which could provide more financial support, investment and training for skills needed by micro-entrepreneurs. More data and marketing research needs to be gathered, analyzed and disseminated in order to equip entrepreneurs with know-how and awareness of trends in their industries. It is also recommended to better incorporate English as a second language in Thailand to get ready for the impending onset of the AEC and help businesses expand into the global market.JapanMalaysiaSingaporeThailandIt is also recommended to better incorporate English as a second language in Thailand to get ready for the impending onset ofthe AEC and help businesses expand into the global marketEntrepreneurship as a good career choice71.729.759.445.666.450.270.475.7High status to successful entrepreneurs76.154.869.650.967.962.562.879.1Media attention for entrepreneurship52.962.576.784.1Elite+ 13