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COUNTRY PORTRAIT | by Phnom TiensuwanFROM PUBLISHING BACKWATER TO WORLD BOOK CAPITAL – AND BEYONDBangkok continues its emergence on the global publishing map by hosting the forthcoming IPA congressBangkok made its presence known to the reading world by becoming the World Book Capital in 2013.But its efforts to promote reading culture and the book industry did not end there. Next year Bangkok will host the 30th International PublishersAssociation (IPA) Congress from March 24 to 26, making it the first IPA congress held in Bangkok as well as the first in Southeast Asia.Hosting the congress was part of the programme proposal submitted to UNESCO during the World Book