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NEW WAVE EXECUTIVE | by Nuchanard KrengsillathumTHE ROLE OF PRINT MEDIAIN A DIGITAL WORLDFrom its beginnings as a publishing pioneer through its evolutionas a leading media and content provider, Amarin has stayed on coursein a turbulent industryT o honour Bangkok’s upcoming International Publishers Asso- ciation (IPA) Congress in March, Elite+ followed up on the topic of new media by talking to leading publishing executive Rarin UtakapanPunjarungroj.Although bookshops remain viableand crowds of bookworms continue to throng to the book fairs at Queen Sirikit National Convention Centre,the publishers behind the books are trying to survive modern challenges and adapt their businesses.How does a printing company diversify into other aspects of the industry to become a media provider? How can a publisher entice readers whose habits have moved on to other formats? Ms Rarin, the second- generation CEO and managing director of Amarin Printing and