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One of our“the US for better medical treatment. We are trying to improve our standards to match those of the US in order to attract Chinese with high purchasing power. Thailand is also closer to China. If our health care services match international standards and we can attract American specialists, Chinese patients will choose Thailand as a medical hub rather than the US or Europe.You launched the digital TV channel PPTV. Could you explain your foray into media?I believe that no matter what kind of business you operate, media can promote and synergize the business. It also helps us cut expenses on public relations that we previously outsourced to media channels. According to the trend, hard copy platforms are getting less popular while social media is becomingmore influential. Television and telecommunications technologies are developing quickly and replacing print media. Even if social media plays a significant role, I believe TV will continue because this platform helps pass along messages that need clearer explanations and illustrations than social media on smartphones can provide. Television can definitely improve and advertise our airline and hospital industry.What are the secrets behind your success?One of our strategies is to match the right man to the right job. Finding the right people to work with us is very important. When starting a new business, we first need to seek the right people and then have to figure out how to nurture and keep them with us as long as possible. It is about convincing our staff to feel a sense of businessstrategies is to match the right manto the right job. Finding the right people to workwith us is v”ery important10 Elite+