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Most banks look over initiatives and alternative methods to attract consumers and focus only on underpricingcard while an employee from the same company qualifies. This is due to the fact that the criteria for the approval process deals with how steady an applicant’s source of income is. Salaried workers who receive a certain income every month usually qualify. For business entrepreneurs, however, no matter how strong their business, there is a possibility they can fail.How competitive is credit card marketing?As I have been in the credit card business for more than 10 years, I would say that marketing in this industry has been rather uncreative. Pricing is the only strategy banks are using to increase sales and market share. Most banks look over initiatives and alternative methods to attract consumers and focus only on underpricing. It results in aninaccurate growth rate, since although a bank is able to seize more market share it does not mean company profit will increase accordingly.To give you an example, originally credit card members had to be respon- sible for the application fee. But when a bank launched a campaign omitting this charge, it forced other banks to follow the same policy. Consequently all banks are losing a third of the revenue from credit cards that had previously been gained from application fees.The situation grew even worse when sales promotions started giving away premiums to persuade customers to apply. As a bank, we have to adjust. Superficially the credit card growth rate might seem positive, but pricing strategies are interrupting the system.What alternative strategies is BBL applying?Elite+ 35