Page 39 - ELITE PLUS MAGAZINE VOL9

Once we attract new employees to credit cards, it will help support other lines of the business since we will get to know the purchasing behaviour of this customer base better and apply this information to other businessesFormerly the new employees were customers who deposited and invested with BBL; they were rarely interested in credit cards. Once we attract new employees to credit cards, it will help support other lines of the business since we will get to know the purchasing behaviour of this customer base better and apply this information to other businesses. This new customer base is regarded as a risk management strategy. If a customer segment is affected by a surrounding situation, the bank will be supported by other segments and maintain the company profit.+matches the lifestyle of our customer base. The magazine presents content regarding the economy and financial issues as well as tourism, and tries to connect them with the ASEAN community, which sets the magazine apart from others. ASEAN is something close to us and these issues are becoming more important. Likewise, our customers are mostly corporate executives and business owners, so we have seen that the magazine will be beneficial for BBL card members. The members can explore useful information and find updates on issues surrounding their business. Meanwhile, the magazine also represents BBL news channels to help publicise economic information and create understanding between BBL and our exclusive customers.has been selected as a privilege magazine for BBL credit card holders. How does the bank select customers who deserve thisEliteprivilege and why Elite+?We discussed with ArthornTechatada, executive editor of the magazine, and found that Elite+Elite+ 37