In a media world where customers’ demands can change without warning and competitors include big international players, only responsive and adaptive companies will survive. One such survivor is Inter-Media Consultant, which since 1976 has grown from publishing automotive magazines to producing TV and radio programmes for car buyers, distributors and aficionados. The firm is also the organizer of the country’s biggest and longest running car show, the Thailand International Motor Expo, held in 2015 for the 31st consecutive year.
Kwanchai Paphatphong, president and CEO of Inter-Media Consultant Co, Ltd, spoke to Elite+ about his business vision and emerging investment opportunities in the forthcoming ASEAN Economic Community (AEC).
What will happen to Inter-Media Consultant when the AEC commences at the end of the year?
It will only have a positive effect on us. Right now Thailand is already the biggest automobile manufacturer in ASEAN. Our events, the Motor Expo and whatever we host in the future, which were held at a national level will become international when the AEC starts. Some other countries have already asked us to organise a motor show, but since Bangkok is our base it makes more sense to organize it here. Each country has different retail regulations with mother companies, and that could complicate the whole event. In some countries, automobile dealers cannot make any decision, which in that case we will have to contact the mother companies directly and that takes much longer to finalize. So instead of organising the event from scratch in other countries, we will make the Bangkok one bigger and invite the whole region to come. With what we have already accomplished, we will definitely become the automobile capital in ASEAN.