Jetting into the future Bangkok Airways, Asia’s boutique airline, celebrated its 50th anniversary with the revelation of the firm’s business plans for 2018. Airline executives Captain Puttipong Prasarttong-Osoth, president; Prote Setsuwan, vice-president, marketing; and Varong Israsena Na Ayudhya, vice-president, sales, last month revealed the company business outlook for 2018 at the Monthathip Room, Anantara Siam Hotel, Bangkok. “Last year, Bangkok Airways was awarded World’s Best Regional Airline and Best Regional Airline in Asia, by SkyTrax. This year, we will also strive to improve the quality of services offered to passengers. Some of our development plans include new international passenger lounges at Suvarnabhumi Airport, a new version of our mobile application, new aircraft to our fleet, codeshare agreements with four leading airlines and new routes, to name a few,” the president said.
The airline also recently signed a cooperation deal with German football club Borussia Dortmund as its regional partner. This marketing deal will leverage branding of two dynamic companies to tap into larger market reach in Asia. Apart from the traditional scope of co-branding and advertising campaigns running through 2018 to 2020, a highlight is the BVB Evonik Football School for children giving back to the community, part of the business road map for many years.