Dusit Thani College Signs MOU with Protocol Today and The Diplomat Network
By Kathleen Pokrud
Dusit Thani College, a leading institution in the field of international hospitality business education recently signed a memorandum of understanding with Protocol Today, specializing in international protocol and international business cooperation, and The Diplomat Network, experts in conducting international activities, diplomacy and VIP service. In addition to the exchange skills learning and valuable experiences, Dusit Thani College students will be able to train in soft and communication skills to foster their development into quality personnel for the service industry at both national and international levels.
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“Understanding the rules of protocol is crucial in the luxury service industry,” said Mr Simon David Lloyd, Dean of Hospitality Management, Dusit Thani College. “In particular, understanding the expectations of VIPs from around the world will be a vital skill set for future entrepreneurs and workers in the hotel and service industries. We must acknowledge that in today’s world, where formality is being reduced in daily life, there are a limited number of opportunities for learning or even witnessing diplomatic proceedings. With this collaboration, Dusit Thani College hopes to provide students with these essential skills that will differentiate them from other service-oriented graduates.”
Adriana Flores, Executive Director of Protocol Today the Netherlands, added, “Globalization is changing the world in all aspects. Traditional industrial economies are transforming into entrepreneurial economies. Leaders and students must develop the global-minded skills necessary to create, maintain and manage deep relationships with people of different cultures and values. This requires strong soft and hard skills. The important collaboration between Dusit Thani College, The Diplomat Network and Protocol Today the Netherlands, a leading Global Mindset company, is committed to uniting national and international collaboration in high-impact events and training to care for the image of entrepreneurs and companies.
To close the signing event, Mr Phanthachak Wongprecha, CEO & Founder of The Diplomat Network, expressed his enthusiasm for the partnership, stating, “Today’s collaboration marks a new chapter in private sector engagement between our two countries, combined with leading academic institutions in hospitality, like Dusit Thani College. This partnership will contribute to the global knowledge exchange, training and development of leaders from both nations. It signifies a paradigm shift in event management practices, emphasizing the importance of internationally standardized protocols and diplomatic principles to ensure events are conducted with precision, dignity and utmost security.”
The rapidly changing global landscape necessitates a focus on adapting to new challenges swiftly. Therefore, the emphasis on soft skills training becomes paramount. Providing opportunities for the younger generation to learn skills not typically taught in traditional classrooms is crucial. The insights gained from experts representing the three organizations will serve as a catalyst for building a competent protocol army capable of handling any situation and transforming local citizens into global citizens seamlessly and effectively.
