HE Ambassador Hala Youssef Ragab
Celebrating 70 Years of Diplomatic Relations between Egypt and Thailand
Egypt, the cradle of ancient civilization, has made significant contributions to the world’s art, science and culture. Its long-standing history has been a reflection of its well-preserved values of peace, co-existence and cooperation. Those values have been constants in Egypt’s foreign policy. And, the Egyptian-Thai diplomatic relations is a case in point in this regard. On the occasion of the 70th anniversary of the establishment of diplomatic relations between Egypt and Thailand, Elite+ was pleased to be able to sit down with Ambassador Hala Youssef Ragab, the Egyptian ambassador to Thailand, to learn about this significant milestone between our two countries. Ambassador Hala arrived in Bangkok last December to take up her ambassadorship in Thailand. Concurrently, she serves as non-resident ambassador to Cambodia. After graduating with a BA in Political Science awarded by Cairo University’s Faculty of Economics and Political Sciences in 1989, she worked as a research assistant at Al-Ahram Center for Political and Strategic Studies in Cairo prior to joining the Foreign Ministry. She previously served as the Deputy Assistant Foreign Minister for Economic Affairs, Energy, Transportation and Sustainable Development. She holds vast diplomatic experience having served as Deputy Chief of Mission to the Egyptian Embassy in Austria and Deputy Permanent Representative (DPR) of Egypt to the United Nations Office in Vienna (2016-2020); and as Counsellor to the Egyptian Embassy in the Hashemite Kingdom of Jordan (2009-2013). At MFA HQ, Ambassador Hala held various prominent roles as Director of the International Nominations Unit, within the Multilateral Affairs Division; Deputy Director of the Policy Planning Department; and Chief of Cabinet to the Assistant Foreign Minister for Asian Affairs. Ambassador Hala is married and has two daughters.
As Egypt and Thailand will be celebrating 70 years of diplomatic relations, could you tell us about how these have evolved?
As Egypt and Thailand celebrate 70 years of diplomatic relations this year, it is an opportune moment to reflect on our shared history and achievements. Our diplomatic relationship has evolved significantly since its inception in 1954. Initially focusing on political and diplomatic engagements, our cooperation has expanded to include trade, cultural exchanges, education and tourism.
The mutual respect and understanding between our leaders and people have laid a solid foundation for a strong partnership. The evolution of our relationship is a testament to our commitment to fostering peace, development and prosperity for both our nations.
Between 5-8 July 2024, His Eminence the Grand Imam of Al-Azhar visited the Kingdom of Thailand and was granted a royal audience as well as meeting with the Prime Minister and the Speaker of the Parliament. The visit was a testimony of the influence of Al-Azhar as a beacon of tolerance and moderate Islam within Thai society. About 3,000 Thai students currently study in Al-Azhar in Egypt, including more than 400 on scholarships provided by the Egyptian side. The visit enabled His Eminence to form a clear picture of the extent of tolerance in Thai society and the high status enjoyed by Muslims in it.
I look forward to building on the strong foundation upon which our relationship is set and to continue addressing global challenges, such as climate change and sustainable development.
Could you now tell us about the bilateral trade relationship between Egypt and Thailand as well as between Egypt and ASEAN?
The bilateral trade relationship between Egypt and Thailand is robust, diverse and has seen significant growth, primarily driven by exploratory trade missions and through joint business councils. In recent years, our trade has expanded across various sectors, including agriculture, textiles and electronics. Thailand has emerged as a key trading partner for Egypt in Southeast Asia, with both nations benefitting from increased exports and imports.
In the context of ASEAN, Egypt’s trade relations have also strengthened considerably, leveraging its strategic location to serve as a gateway for Asian markets into Africa and Europe. As a member of the ASEAN Economic Community, Thailand plays a pivotal role in facilitating Egypt’s engagement with other ASEAN countries. Our goal is to diversify our trade portfolio and promote mutually beneficial economic engagements.
In 2023, the volume of trade between Egypt and Thailand exceeded USD 1.2 billion, although the trade balance remains heavily weighted towards Thai exports to Egypt. Nonetheless, I see significant potential for increasing Egyptian exports to the Thai market, particularly in the food manufacturing sector. This aligns well with the Thai authorities’ interest in enhancing the production and availability of Halal products for both domestic consumption and export.
I am pleased to see that our collaborative efforts have already yielded tangible results. In April 2024, we formalised a strategic partnership with the signing of a contract between the General Authority for the Suez Canal Economic Zone (SCZONE) and HiTech Apparel Co. This partnership will establish a sportswear factory in the industrial zone. This factory will be HiTech Apparel’s first venture in the Middle East and Africa and it will primarily focus on exports to the USA and the EU, marking a significant milestone in our economic cooperation.
How would you describe the business climate and key investment opportunities highlighted by the Egyptian government?
The business climate in Egypt has become increasingly attractive, driven by a series of comprehensive reforms aimed at enhancing the investment environment. The Egyptian government is committed to fostering a climate that encourages both domestic and foreign investment by adopting a package of financial, regulatory and infrastructure reforms, and one that supports sustainable development. The goal is to address the aspirations of the Egyptian people, particularly our youth, who make up a significant portion of our population. Given our high population growth rates, there is an ongoing need for job creation. Since 2013, the Egyptian government has successfully created 8 million jobs.
Key investment opportunities are abundant across various sectors. Notably, the renewable energy sector is a major area of focus, with Egypt positioning itself as a regional hub for solar and wind energy. There is also significant potential in the manufacturing sector, particularly in textiles, automatics and electronics, where we are actively seeking international partners. The government is also prioritising the development of the Suez Canal Economic Zone, which offers unique incentives for investors, including tax exemptions and streamlined customs procedures. Last but not least, the tourism sector continues to be a cornerstone of our economy, with continued investments aimed at enhancing infrastructure.
What advice would you give Thai entrepreneurs who may be interested in trading with Egypt?
For Thai entrepreneurs interested in trading with Egypt, I would offer the following advice:
Firstly, to thoroughly understand the Egyptian market, consumer preferences and local business practices. With a population over 110 million, it is an understatement to say that the Egyptian market is huge. Egypt is also party to several free trade agreements, allowing exports of goods manufactured in Egypt to a market size of one billion people.
Secondly, to leverage local partnerships. Collaborating with local partners can provide valuable insights and help navigate the regulatory landscape.
Thirdly, explore trade agreements between Egypt and Thailand, and wide regional agreements within the African continent. Take advantage of the various incentives and trade facilitation measures offered by the Egyptian government. Our strong point is our skilled labour at very competitive wages.
Last but not least, focus on strategic sectors which I have mentioned earlier, including renewable energy, manufacturing, agriculture and tourism.
And here’s the golden rule: be adaptable and patient. Success in a new market takes time, but with the right approach, the rewards are worth it!
How big would you say the Egyptian community is in Thailand and what businesses are they involved in?
The Egyptian community in Thailand, while relatively small, not exceeding 3,000, is vibrant and active. This community includes expatriates, students and professionals. Many Egyptians are in Thailand for academic purposes, particularly in fields such as medicine, engineering and social sciences. Some are entrepreneurs engaged in trade, importing goods such as textiles, handicrafts and agricultural products. There is also a presence in sectors such as tourism and hospitality. Egyptians often participate in cultural initiatives, promoting Egyptian culture, art and cuisine. Their involvement in local businesses and community activities enriches Egyptian-Thai bilateral relations and fosters greater understanding between our peoples.
Now, as tourism has resumed after the Covid-19 pandemic, what types of activities are you hosting and planning to promote?
As tourism resumes in Thailand post Covid-19, we are focusing on several key activities to promote Egyptian culture and strengthen ties between our two countries:
In May 2024, I joined efforts with my African colleagues to organise a direct meeting with the Thai Travel Agents Association (TTAA) as part of our Africa Day celebrations. During this event, I was impressed by the strong interest shown by Thai tour operators in revitalising their tours to Egyptian destinations. Additionally, we participated in the Thai Foreign Ministry’s initiative, “Colours of Africa”, which facilitated direct engagement with the Thai public at CentralWorld in mid-September. At this event, we showcased a variety of Egyptian artifacts, cuisine, music and tourist attractions, providing a vibrant introduction to our heritage. I am also looking forward to our national team of Muay Thai coming to Bangkok to compete in the “Youth World Championships 2024” which highlights the dynamic aspects of our culture while promoting sportsmanship and collaboration.
Looking ahead, we are planning a series of cultural events that will aim to deepen cultural and educational exchange to foster closer ties between our nations.
The world awaits the official opening of the Grand Egyptian Museum. Can you share any update?
The whole world is eagerly looking forward to the official opening of the Grand Museum, which has been completed and is partially operational. Meanwhile, Egypt continues to diligently work to have a memorable official inauguration with a high level of attendance from around the globe. We anticipate a spectacular opening that matches such an important and historical event.
Since you arrived in Thailand, what has impressed you most about the country and its culture?
Since my arrival in Thailand, I have been deeply impressed by the country’s breath-taking natural beauty, its rich cultural heritage and the warmth of its people. The harmonious blend of tradition and modernity evident everywhere, and the deep connection Thai people have to their land and culture is fascinating.
I have to say Thailand’s natural wonders offer an undeniable sense of peace and harmony. What truly stands out is how these beautiful environments are intertwined with the local way of life, reflecting deep respect for nature that permeates across the Kingdom, making it a truly captivating place. Beyond the stunning scenery, there are a number of inspiring local development initiatives aimed at preserving the environment, local traditions and cultural heritage.
During your travels around the Kingdom, what has impressed you most?
During my travels across the Kingdom, I have been most impressed by the deep-rooted appreciation for arts, culture and craftsmanship that are integral to the Kingdom’s identity. The Royal family, in particular, has shown immense dedication to preserving and promoting these cultural treasures. A standout initiative for me has been the ‘One Tambon One Product’ (OTOP) project, which has played a pivotal role in empowering local artisans and ensuring that traditional craftsmanship is passed down to future generations.
I also had the honour of representing Egypt at the Thai Silk Road fashion show, where I showcased a traditional Egyptian Kaftan design crafted from exquisite Thai silk. This collaboration beautifully intertwined Thai silk artistry with Egyptian cultural heritage, reinforcing my belief that art and culture are vital not only for preserving heritage, but also for fostering people-to-people connectivity across borders. Such experiences highlight the profound impact of cultural exchange in enhancing mutual understanding and appreciation.
To conclude, do you have any final thoughts you would like to share with our readers?
In conclusion, I would like to express my deep appreciation for the rich tapestry of culture and history that defines Thailand. As we continue to strengthen the ties between Egypt and Thailand, I encourage your readers to embrace the opportunities for exchange and collaboration.
I believe there is no stronger catalyst for collaboration between our two beautiful countries than ‘Tourism’. Both Egypt and Thailand offer captivating destinations that attract global interest and admiration. Rather than viewing each other as competitors, they enjoy their respective standing as top travel destinations, and I have seen a number of opportunities for mutually beneficial collaboration that can enhance our tourism sectors and promote cultural exchange.
