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Bangkok Bank And The Mall Group Create ‘the New Legend For Young Gen Shoppers, Brighter Than Ever’

Bangkok Bank And The Mall Group Create ‘the New Legend For Young Gen Shoppers, Brighter Than Ever’

 

Bangkok Bank joins with The Mall Group to unveil the new presenter of ‘Bangkok Bank M Visa credit and debit cards’ as the very hot super star ‘Bright Vachirawit Chivaaree’ while creating ‘the new legend for new gen shoppers, brighter than ever’. Customers will experience the best shopping experience with promotions that include up to five times the number of M Points to boost spending in the festive season at the end of the year plus discounts up to 10%. Furthermore, customers can redeem two times M Points of the purchase amount and get an additional 25% discount with 0% interest on installments for up to 10 months on every item in The Mall and enjoy a full range of special services in-store, out-store and when travelling abroad.

 

These promotions are a result of the successful collaboration between Bangkok Bank, a leading regional bank and Thailand’s largest bank by assets, and The Mall Group, Thailand's leading retail owner and developer that has delivered continuous branch expansion and growth for more than 42 years. They aim to create a legend for shoppers by combining digital convenience with lifestyle shopping under the concept of THE LEGEMDARY to meet all the needs of shoppers through the Bangkok Bank M Visa card, covering credit cards, debit cards, prepaid cards, gift cards and revolving cards, to provide customers with a full range of benefits to suit every lifestyle.

 

Bangkok Bank Executive Vice President and Credit Card Division Manager Shoke Na Ranong revealed that Bangkok Bank has recently joined The Mall Group to unveil the very hot super star ‘Bright Vachirawit Chivaaree’ as the new presenter of ‘Bangkok Bank M Visia credit and debit cards’. He was chosen due to his outstanding character as a young gen artist with great talent and determination in continuously creating a new “legend”. What’s more, he also enjoys new experiences in shopping and lifestyle. This time, Bright will invite all Bangkok Bank M Visa cardholders to create ‘the new legend for young gen shoppers, brighter than ever’ together.

 

 

With the launch of this card, the Bank offers a 20 inch Caggioni suitcase valued at 3,990 baht to customers who apply for Bangkok Bank M Luxe Visa Signature or Bangkok Bank M Live Visa Platinum. The card must be approved between December 1, 2023 to May 31, 2024 with accumulated spending of 10,000 baht or more within 60 days after the card is approved. The applicant must be a primary cardholder who is a new Bangkok Bank credit cardholder and who has never been a cardholder of any type of Bangkok Bank credit card, nor been a Bangkok Bank cardholder who canceled the card less than one year ago. Applications open for a Bangkok Bank M Visa credit card from Today and can be made at any Bangkok Bank branch, the Bangkok Bank M booth at The Mall department stores, or via Bangkok Bank Mobile Banking.

 

“We believe that the co-branded Bangkok Bank M Visa card will be another significant collaboration between the Bank and The Mall Group to deliver an enhanced shopping experience, lifestyle and financial service. With the approaching year-end spending season, the card should be an all-round solution for convenient payment, special privileges and an enhanced shopping experience. Our collaboration as mutual trusted partners will bring the best experience to all dimensions of a customer’s life and we are confident that the card will receive positive feedback,” said Mr. Shoke.

 

 

“Bangkok Bank M Visa” credit card is a new co-branded card from Bangkok Bank and The Mall Group that offers comprehensive shopping and lifestyle benefits. When using the card at The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE, Siam Paragon, MOnline.com and GourmetMarketThailand.com, customers will receive discounts up to 10% along with up to 4 times M Points (the normal rate is 1 M Point for every 25 baht spent). Customers who redeem two times M Points of the purchase amount will get an additional 25% discount.

 

Bangkok Bank M Visa debit card is available as a chip card, and a digital card used through mobile banking. Customers can apply for both types of cards. Customers who are accustomed to using cash in their daily life and who switch to using the card, will be able to receive more benefits, including discounts, M Points, and special privileges from various leading brands.

 

 

The Mall Group Chief Marketing Officer Voralak Tulaphorn said “The Mall Group joined Bangkok Bank to introduce the Bangkok Bank M Visa under the concept of “THE LEGEMDARY – the new legend for young gen shoppers, brighter than ever”. This collaboration will create a new shopping and living experience for The Mall Group and Bangkok Bank customers with the introduction of the co-branded card presenter.

 

The launch of the new financial product and service will cover credit, debit, prepaid, gift and revolving cards branded under Bangkok Bank M. This major development will redefine the retail and banking business and deliver enhanced experience and privileges to all customer segments with all lifestyles. The service will cover both Thai and foreign customers who visit The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE and Siam Paragon. Additionally, customers can enjoy benefits from overseas department stores such as discounts or other privileges at Printemps in France, Donki in Japan and Sunway Mall in Malaysia.

 

Miss Voralak added, “The launch of Bangkok Bank M will help upgrade and drive Thailand’s economy. This will be a world-class card that delivers the best shopping experience and the ultimate satisfaction to our customers. The Mall Group is targeting 1.5 million Bangkok Bank M credit cards and debit cards within the first five years and we will continually offer bonuses to stimulate spending, such as special points and privileges for new applications and card spending as well as tickets for exclusive concerts for Bangkok Bank M Visa cardholders.”

 

This collaboration between Bangkok Bank and The Mall Group aims to provide a new shopping experience under the concept of THE LEGEMDARY. Bangkok Bank M Visa is offering shopping privileges that meet the needs of all lifestyles including:

 

 • Bangkok Bank M Visa credit card can be divided into three types of credit card: Bangkok Bank M Live Visa Platinum Credit Card for those who have an average monthly income of at least 15,000 baht, Bangkok Bank M Luxe Visa Signature Credit Card for those who have an average monthly income of at least 300,000 baht, and Bangkok Bank M Legend Visa Infinite for invited customers only. Special privileges for spending both in-store and out-store include discounts up to 10% and up to 5% discounts when spending at Gourmet Market and receiving up to four times the number of M Points to redeem products in the entire department store.

• Bangkok Bank M Visa debit card

• Other products that will be launched later such as prepaid cards, gift cards and revolving cards

 

Bangkok Bank M Visa credit card will be available from Today  and other products will be available from 2024 onwards.

 

 

Bangkok Bank M Visa privileges:

  1. EXCLUSIVE IN-STORE BENEFITS at The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE, Paragon, Monline.com and Gourmetmarketthailand.com
  • Receive discounts up to 10% when spending via credit card on regular price items at The Mall Group department stores including Monline.com and discounts up to 5% when spending via credit card at Power Mall, monline.com/th/power-mall, Gourmet Market, Home Fresh Mart and GourmetMarketThailand.com
  • Receive 0% interest on installment payment plans up to 10 months for all products year-round
  • Receive discounts with special M Prices (available only to M Card members)
  • Access to reserved parking and get extended parking hours (2 more hours)
  • Access to shopping privileges inclusive of PLATINUM M lounge and personal shopping assistance in the department store
  • Receive special privileges in the customers’ birth month including discount coupons and special benefits from partners via the M Card application
  • Receive discounts up to 25% on admission fees at Fantasia Lagoon water park

 

  1. FAST-TRACK M POINTS EARNED with a variety of points to support all lifestyles
  • Receive up to 4 times the number of M Points (normal rate is spending 25 THB = 1 M Point) when shopping in department stores, Monline.com, Power Mall, Monline.com/th/power-mall, Gourmet Market, Home Fresh Mart and GourmetMarketThailand.com and other stores within The Mall Group department stores
  • Receive up to 2 times the number of M Points when shopping at participating stores at The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER and EMSPHERE
  • Receive 25% additional discount when redeeming 2 times the number of M Points for the purchase amount or receive 12.5% additional discount when redeeming M Points for the purchase amount
  • Get cash coupon of 100 THB when redeeming 800 M Points
  • Redeem M Points for mileage from premier airlines such as ROP/ FlyerBonus/ AirAsia
  1. ACROSS-THE-GLOBE TRAVEL BENEFITS & PRIVILEGES – Take your privileges when you travel around the world.
  • Receive M Points for spending when shopping outside department stores or shopping worldwide (every 25 baht = 1 M Point) and receive up to two times the number of M Points when spending abroad (foreign currency spending only)
  • Travel in comfort with Airport Lounge service up to four times per year and Airport Limousine Service
  • Receive discounts and benefits from leading department stores abroad
  • Special privileges in reserving tables at famous and hard-to-reserve restaurants
  • Have peace of mind with medical treatment while traveling abroad with a travel accident insurance plan for up to USD 1 million when purchasing flight tickets and protection plans via Bangkok Bank M Visa
  • Be worry-free with road and in-house emergency assistance service including personal assistant services

In addition, Bangkok Bank M Visa cardholders will receive special privileges such as special discounts, reserved parking, two additional hours of parking, special lounge, personal shopping assistance within the department stores, special birthday month privileges, and tickets for exclusive concerts exclusively for Bangkok Bank M Visa cardholders.

 

These special privileges are for Bangkok Bank M Legend card members and customers who are eligible according to the specific terms and conditions of each activity.

 

Those interested in Bangkok Bank M Visa credit and debit cards, please contact Bangkok Bank branches or Bangkok Bank Call Center at 1333 or 0-2645-5555 or contact M Card Contact Center at 02-789-5555 every day from 10:00 a.m. – 7:00 p.m.