Louis Vuitton Opens A Concept Store In Thailand

Louis Vuitton recently unveiled ‘LV The Place Bangkok’ at Gaysorn Amarin, which houses a boutique, a café, a restaurant by world-renowned chef Gaggan Anand, and an immersive exhibition of the brand’s heritage.

Courtesy of Louis Vuitton

Occupying two floors, LV The Place Bangkok has an exhibition on the ground floor starting with a Trunkscape, displaying 96 trunks assembled as a tunnel, reflecting the luxury brand’s roots as a trunk-maker.

Courtesy of Louis Vuitton

This is followed by Origins, which chronicles the brand's history through archival documents, detailing early inspirations and iconic monogram designs.

In Iconic Bags, the exhibition celebrates 25 years of fashion history at Louis Vuitton through the lens of five luxury bag models and how it’s designed and interpreted by Maison’s art directors from Marc Jacobs, Kim Jones, Vigil Abloh and Pharrell Williams through the years with 21 bags and two ready-to-wear looks captured in 19 clear acrylic bubbles.

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The Collaboration displays the unique and memorable collaborations of artists with LV, from Takashi Murakami to Yayoi Kusama to the Supreme streetwear brand. A semi-circle of animated screens transforms a backdrop of 184 chrome-dipped bags into a showcase of artists' creations.

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The surprise awaits visitors in a Giveaway Room where LV souvenirs can be won and collected.

Admission is free, although booking is required.

Courtesy of Louis Vuitton

Also located on the ground floor is Le Café, where visitors can enjoy pastries, desserts and coffee said to be prepared by Alain Ducasse's pastry kitchen. They also offer takeaways in the signature Louis Vuitton orange-hued box.

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Reservations at Le Café can be made here.

The upper level provides visitors with a fun boutique shopping experience. It offers men’s and women’s products and exclusive items only available at the store. Personalization can also be done at the store.

Courtesy of Louis Vuitton

Finally, on the upper level, celebrated Indian chef Gaggan Anand has curated a food journey offering lunch (8 courses, THB4,000++) and dinner (17 courses, THB8,000 THB) at Maison’s first restaurant in South Asia. Only ten tables are available where diners will experience a seasonal menu exclusive to Louis Vuitton based on the 5S – Sweet, Sour, Salty, Spicy and Surprise.

Moreover, for diners seeking the ultimate culinary experience, a private dining room provides a simple button to view the chefs preparing their meals.

Booking for the dining room is available with a maximum of 4 persons per table.

To secure a private dining room for bookings of up to 6 persons, a full pre-payment of 100,000 baht must be completed for the reservation to be confirmed.

Courtesy of Louis Vuitton

Both restaurant bookings can be made here.