The April of 21th 2017 saw the release of Bangkok selection of The MICHELIN Guide, officiallypartnered by Michelin and the Tourism Authority of Thailand (TAT). The MICHELIN guide is the world’smostrevered and recognizaed hotel and restaurant reference guide.The selection of the MICHELIN Guide Bangkok 2018 will be unveiled in the second half of 2017. It will allow all locals, tourists, and business travellers to discover the restaurants recommended by the MICHELIN Guide whatever their budget, tastes, and appetite.
The MICHELIN Guide Bangkok will make Thailand the second country in Southeast Asia and the sixth place in Asia to have its own MICHELIN Guide."We are particularly pleased with the launch of this twenty-ninth selection of the MICHELIN Guide. Just one year after Singapore, Shanghai and Seoul, Bangkok marks a new milestone in ourstrategy to deploy the MICHELIN Guide in Asia." commented, Claire DORLAND-CLAUZEL, member of the Michelin Group Executive Committee.
Said Mr. Dantiacq, “Bangkok stands out as one of the culinary capitals of the world, with amazing cuisines fromvarious types of dining establishments – beit fine-dining restaurants, trendy eateries, and street food hawkers. Our MICHELIN inspectors are eager to discover the city’sculinary treasures, and excited to lendour long-standing credibility to Bangkok’s diningscene.” According to Mr. Lionel Dantiacq, President and Managing Director – East Asia and Australia, of the Michelin Group, this partnership is a proof of Michelin Group’s dedication and love for Thailand, the country in which Michelin has been operating with success and pride for more than 25 years, employing around 7,000 people nationwide.
“The MICHELIN Guide serves as an influential gastronomic reference to many people around the world. Therefore, we are confident that this partnership between Michelin and TAT will significantly benefit Thailand’s touris mindustry at many levels – that is, to attract more high-profile tourists; to help increase their food spending per head - thus, boosting the business of local restaurants; and to substantially contribute to Thailand’soverall economic development. In addition, by attempting to meet the MICHELIN Guide’shighly respected rating system, local restaurants will keep raising their bars of gastronomic excellence in quality and service.” said, Mr. YuthasakSupasorn, Governor of the Tourism Authority of Thailand.
The partnership between Michelin and TAT is believed to lay a strongfoundation to hype up Bangkok on a global scale through the prestigious Michelin Guide as an international gastronomic destination.
The MICHELIN Guide Bangkok will be available in both print and digital versions, slated to belaunched at the end of 2017 in a bilingualedition (Thai and English). To learn more about MICHELIN Guide, please visit www.michelin.co.th,or follow updates regarding the MICHELIN Guide Bangkok on Facebook: https://www.facebook.com/MichelinGuideThailand, or enter the hashtag : #MichelinGuideBangkok to find relevant information.
About the MICHELIN Guide
The MICHELIN Guide selects the best restaurants and hotels in the 28 countries it covers. Providing a showcase of gourmet dining around the world, it highlights the culinary dynamism of a country, as well as new trends and emerging young chefs. Creating value for restaurants through the distinctions that it attributes each year, the MICHELIN Guide contributes to the prestige of the local gastronomy, thereby making cities and countries more attractive to tourists. Backed by its rigorous selection method and longstanding knowledge of the hospitality industry, the MICHELIN Guide provides customers with unique expertise that enables it to offer them a true quality service.
The different selections are available in both print and digital versions. They are accessible via the Web and on a full range of mobile media that offer navigation capabilities adapted to individual usage as well as an on-line booking service. With the MICHELIN Guide, the Group continues to support millions of travelers, allowing them to live a unique mobility experience.
They support us in Bangkok:
Platinum Partner: Amazing Thailand
Premium Partner: ThaiBev
Official Partner: Chang